The #1 reason why people don’t enroll in college is because of high tuition costs; but the difference between a college’s sticker price and what you’re actually responsible for paying can be $40,000 or more, so why are we still evaluating colleges with a sticker price mentality? I believe it’s because we just don’t have an easy way to discover the true costs, benefits, and outcomes of getting a college degree. This is what I plan to solve with Edify.
I've been working on this idea for 3 years, built a business plan, financial and user projections, designed a brand, researched and developed future product additions, established a product launch timeline, even built a semi-functional wireframe site of the final product. Currently, I'm about to start the funding hunt, where I'll be searching for around $1.5 million in seed investment to help build the initial product. I plan on hiring a development firm to expedite the development process, and my co-founder will have to be comfortable working along side / with a development firm, from which, we'll have our own dedicated team of 5-10 developers, designers, and marketers. I anticipate the build time to take 10-12 weeks, and I hope to launch around June of 2016.
College affordability and the transition from college to career are two of the biggest issues our society faces today, yet there are very few, if any companies actively working towards mitigating these issues, let alone who understand the underlying problems behind these challenges. I've never been content with the status quo in any job I've held, and while this has occasionally caused some issues in my professional life, my disdain for complying with an inefficient status quo or idea of "business-as-usual" is a mentality I simply won't relinquish. This mentality is what helped me create Edify, a surprisingly obvious, yet perplexingly non-existent solution that makes it easy for anyone interested in higher education to find the true costs, benefits, and outcomes of getting a college degree.