Augmented Reality (AR) offers a live view of a physical, real-world environment whose elements are enhanced by computer-generated sensory input such as sound, video, graphics or GPS data. The spread of smart mobile devices. Against the backdrop of steadily increasing processing power the future holds significant potential for AR, with applications in a wide range of segments, from agriculture and architecture to education and medicine. AR market is expected to grow from 354.1 mUSD in 2012 to 5155.9 mUSD in 2016 (KMPG estimate).
The first product will be a simplified version of its competitors (Layar, Aurasma) targeted for the declining print industry (magazines, newspapers, yellowpages) in Western Europe that need to engage with their customers and direct traffic from print to online. We already have two paying customers for the campaign generator. Going forward we want to explore AR application areas in such high growth industries as finance (market size 152 billion USD, CAGR 6,5% 2011-2016) and healthcare (market size 27 billion USD CAGR 3,8% 2011-2016). Our CRM includes over 900 leads - these are content acquisition directors, VPs, CEOs in broadcasting and online industries leads across Americas and Europe.