Seeing the addiction that gamers have for winning, why not setup a tournament. The idea is a simple website were tournaments are launched winners are anounced etc. We can compliment all that with an app were gamers can register their profiles..
After registering gamers are given fixtures at venues organized by SoulXtreme were they will fight for a top spot in the final.
This indeed will attract a lot of sponsors as it will reward them with enough millage.