The roller blind market is obscure to most people, but it is in fact very large. The average amount people spend on blinds in their home is easily greater than that of the combined expenditure on electrical appliances like washing machine, fridge, dishwasher, etc. However, the product itself hasn't been significantly improved for decades. Leveraging breakthrough technologies, we are looking to change the commercial roller blind landscape by offering superior motorised solutions without the traditional drawbacks of high cost and added complexity.
The vast majority of roller blinds installed today are manually operated. Motorised roller blinds bring further benefits to the customer, but major drawbacks in cost and installation difficulty have always prevented it from being a viable solution for most scenarios. Our solution changes this. We are offering all the advantages of motorisation, including: child safety, convenience, accessibility, elegance, etc., but without the additional cost or installation complexity of other motorised blind solutions.
We aim to initially target the local commercial building sector including schools and office buildings. Benefits of motorisation are highly desirable in commercial applications. However, the vast majority of installed blinds are not motorised largely due to budget constraints. By removing the cost disadvantage, we believe a huge potential market will be opened up. Once proven successful, the same model will be taken to international markets.