Orifices:The bra that liberates the nipple(#freethenipple)

by
Looking for: Advisor, Designer, Other
History:
  • Free the nipple is a campaign created in 2012 during pre-production of a film of the same name.
  • The campaign highlights the status quo of allowing men to appear topless in public while considering it lewd or unacceptable for women to do the same, and asserts that the difference is an unfair treatment of women.
  • The campaign argues it should be legally and culturally acceptable for women to bare their nipples in public.
Opportunity: A disruptive bra line that caters to women that want a more intimate experience with their undergarments for themselves, husbands, boyfriends, or significant others.

A female investor/partner would be ideal to provide insight on the psychological buying habits of women.

Additional Info

  • Time commitment: half time (20h/week)
  • Idea stage: just an idea