Communication is at the center of civilization but with the advent of the internet, our conversations have become overwhelmed. But it doesn't have to be that way.
(1) Create an app that integrates email, social feeds, chat/messaging, app notifications and potentially even voicemail.
(2) Banish FIFO. Seperate communications between those we have direct relationships with (friends, family, colleagues) and marketers who just want our attention
(3) Re-order communication based on principles like search - SEO for those whom we have relationships and SEM for marketers.
Why will this work? Its free for consumers, it prioritizes their communications towards those that know them or those that are willing to pay to know them. It works for marketers because of the first time ever, they will get real, actionable metrics about the merchandising of the messages to their target audiences. Move beyond open and clicks....