According to Alliance for a Green Revolution
in Africa, (AGRA), Africa loses $4.8 Billion
annually to post harvest losses as a result
of absence of market access for agricultural
produce. That is the burden behind starting
AgroHub, the innovative company behind KITOVU™.
KITOVU™ is a farmercentric total solutions mobile
app package that uses data from an online database
it interacts with to create alerts on market
opportunities to farmers, facilitating exchange of
information between farmers on the one hand, and
produce buyers, manufacturers, input suppliers,
financial and research institutions, as well as
KITOVU™ would also serve as an information hub
for farmers, providing information on research,
extension services, and policy frameworks set forth
by the government. It would also provide a linkage
between input suppliers, banks and other financial
services providers, to the farmers. It would also
provide a peer to peer connection between farmers.
At the same time, manufacturers and other users of
agricultural produce are saved the headache of
having to run helter-skelter in search of quality
raw materials. This also solves the problem of
traceability as the farmers location, crops planted,
afflatoxin and toxicity report of farm are all
By collecting and analyzing farmers, manufacturers,
and input suppliers data sets, KITOVU™ is able to
accurately match each individual user to his/her
needs thereby bringing the market closer to the
KITOVU™ also provides a platform for farm financing
through outgrower services it promotes, as well as
serves as a payment gateway for automatic payment on
supply; a win-win for both parties as farmers have
ready markets and financing and manufacturers are
able to source quality raw materials at stable prices.
This technology solves the problems of postharvest
losses, wastage, and traceability of produce, saves
money and time for manufacturers to source produce,
and gives farmers access to inputs when they need it.
It would also generate income through in-app advertising
and completed sales transactions.
It would run on the backbone of Nigeria’s increasing
mobile penetration projected to reach 168.99 million
by the end of 2017 increasing from a 100 million
threshold in the second quarter of 2012, and mobile
phone coverage is about 60 percent in the rural areas
where 57 percent of the nation’s population reside.
From our projections, the KITOVU™ would be able to
reach about 22.9 million farmers with compatible
phones to carry KITOVU™.
KITOVU™ can be deployed quickly and remotely from our
enterprise mode and multiplatform compatible website,
www.kitovu.com that is currently under development.