The tool (business platform) should allow business people to have the "software support" what will help them to run their business on much easier way
The main features the platform should provide to business people:
-Easy way to describe their business processes, and as result to have "the software" what will support those processes.
-much better data exchange/communication between businesses
the aim is to unify different tools what businesses use today. Buzzwords as: ERP, CRM, BPM, B2B etc etc