I'm fascinated by the way digital content formats ebb and flow. Podcasts and newsletters are hot right now. Blogging not so much. I have an idea for a branded content platform that I believe could define and own a particular format online. It's the right time for it. Success factors are design and UX; branding and exclusivity. I can handle the latter but need help with the design and development of this concept as well as some fine tuning of the idea along the way.