10by10.com is a web application where event organizers (expos, fairs, farmers markets, craft shows, etc) can manage their vendors from booth selection, contract signing, down to final day of event details. This reduces the back and forth paperwork that currently exists in the industry.
Once vendors have signed up for the sight and organizers have posted their event, it matches vendors to events they may want to attend based on their profiles. Vendors have more opportunity to get in front of potential customers and Event Organizers can find new vendors they didn't know about. 10by10 provides potential growth for both the vendors and the event organizers.