Computers are being used for sources of information, entertainment, and leisure more and more everyday. People are slowly moving from the away from the Television, to internet enabled devices. Advertisement has started to take advantage of this, however lacks many innovations. Online advertisement is a market that has a huge potential for growth as globalization takes full effect.
With this growth it will become a necessity for companies to develop new strategies for online advertisement. Marketing firms can be expensive, and vastly diluted depending on what the client requires. Often times only making it feasible to create a limited number of advertisements that must be cycled through by the end user multiple times. That is why it is important to offer a service that allows clients (especially small business) the opportunity to broadcast themselves online in a manner that is more diverse and personal to the end user.