MaxLife living is providing clothing for athletes. We are athletes creating clothing for athletes. There isn't any clothing that focuses on the very athletic build, which has: large things, broad shoulders, a muscular butt, and a smaller waist. It's nearly impossible for athletes to get clothing that isn't going to rip or they aren't going to have to get tailored at some point in time. Our primary focus is the fit of our clothing to be ideal for the athletic build by offering more room in the seat, thighs, and shoulders, but keeping the abdomen very tapered. Then we focus on livemlthe quality, then style, and then the value we create. Since our target market has a median income over $60,000 annually we are able to offer a luxury type product that manifests the previously mentioned traits.
The other facet of MaxLife Living is to make the world a better place by donating a percentage of every product sold to the charities associated. This allows for total transparency because our donation amounts aren't some esoteric number, the tangible and easy to calculate.