I am looking for a technical co-founder for LegitLead.com.
80% of new parent leads are fraudulent.
80% of new parent leads are fraudulent.
Online lead generation can be a source of revenue growth, but the market is overwhelmed by bad leads and lead fraud. According to our recent lead buying study, 80% of new parent leads are fraudulent. That is an amazing number. Once we saw what was going on, we had to do something about it. Our solution is LegitLead.
LegitLead validates expecting mom leads and detects lead fraud. Our proprietary data mining algorithms and direct interactions with moms tell lead buyers how accurate their leads are across different source types, affiliates, sub-affiliates and websites. We calculate over 15 different metrics for each lead as well as an overall lead score representing the probability the lead is accurate and the woman is pregnant.
LegitLead validates expecting mom leads and detects lead fraud. Our proprietary data mining algorithms and direct interactions with moms tell lead buyers how accurate their leads are across different source types, affiliates, sub-affiliates and websites. We calculate over 15 different metrics for each lead as well as an overall lead score representing the probability the lead is accurate and the woman is pregnant.
To use LegitLead, lead buyers post their opt-in leads in real time to LegitLead’s API. LegitLead adds data to the lead and crunches the numbers to calculate lead accuracy. LegitLead displays detailed reports in real time. Lead buyers can drill down into results by lead source and date. There is simply no better way to gain visibility into your expecting mom database.