Based in Melbourne, Proximiti is the link between Australian companies and their existing mobile consumers that are nearby to their stores or branches. Our founding conviction is that 'location' is the fundamental ingredient in a powerful, new way to connect with customers via smartphones.
Founded in 2011, we work with Australian brands, companies and advertising agencies that already have one or more mobile apps in the market. WE DO NOT BUILD MOBILE APPS. Our rich messaging platform is augmented to a business’ existing set of mobile apps to enable them to build relationships by interacting with their customers through location-based marketing campaigns. Importantly, they do this through their own apps, leveraging their existing mobile investments. Using our platform, a business’ own iPhone and Android apps evolve into the centrepieces of their mobile CRM (customer relationship management) strategy while leveraging 'big data' insights.
In July 2012, we are excited to be launching our first major project: a mobile rewards/loyalty program for one of the world's leading brewers.