Augmented Reality Shopping

by , on 05.06.2012
  • Looking for: Advisor, Biz developer, Developer

Selling products is moving more and more from brick-and-mortar stores to on-line. It’s faster, more convenient and most importantly cheaper to have sales on-line with wider reach of consumers. However, nowadays on-line shopping experience is quite limited: You have specs and maybe couple of pictures of a product, at best an interactive 360 spin, but that’s about it. The lack of interactivity with products in on-line shopping drives people from on-line to physical stores.

Augmented Reality Shopping bridges the gap between current on-line and physical shopping literally bringing products from on-line catalogs to the fingertips of consumers. Even better, it enables instant preview of products in customer’s living environment without waiting and physical shipping.

The vision is to develop high-quality product capturing technology and an AR Shopping app for smart phones, tablets or smart glasses, which you can use to display products right in your environment. Just place an AR tag where you want the product to appear and view it from different angles with your smart device to see how it looks in YOUR home. Thinking of buying some furniture for your house? Display 3D visualization of that nice couch you found in an on-line store with our app to see if/how it fits your living room. Or want to see how that 60” flat-screen TV looks on your TV-stand/wall before buying? With AR Shopping we like to help customers in making purchasing decisions on-line and drive more sales to on-line retailers.

Additional information

  • Time commitment: half time (20h/week)
  • Idea stage: just an idea